The internet moves.
We keep receipts.

The Trending Five follows five product-oriented search trends each week, explains why they are interesting, and keeps the research available after the leaderboard changes.

The business model

The publication is designed to be supported primarily by clearly separated display advertising. Editorial rankings are not sold. If affiliate links or sponsorships are introduced later, they should be labeled where they appear.

What we don't do

We don't pretend to have tested products we haven't tested. We don't convert a search-growth percentage into an invented sales claim. And we don't bury the underlying sources behind vague “research shows” language.